Are there any reasons why you shouldn't grow a Black-Eyed Susan in your garden? And if you have time (which you should definitely have), then grow the Summerina Orange cultivar, simply because it has a long blooming season with fantastic large orange flowers and an inner halo that surrounds a dark chocolate cone. This plant is a cross between Rudbeckia and Echinacea and blooms profusely beginning in summer. They are very easy to grow, just give them a full sun and a well-draining soil to grow on and they're drought tolerant once established.

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Source: Gardenia.net