Just like its name, the Purple Beautyberry is a beautiful shrub which is popularly cultivated as a garden tree to provide wonderful display. Its blossoms are either pink or white in color, while its purple fruits are in small drupes that grow together in clusters. Its fruit is also a forage for wildlife and can also be of great attraction to bees and butterflies. The Purple Beautyberry does thrive on either a full sun or partial shade and can adapt to any kind of soil.

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Source: Gardenia.net